At Free Lap Collective, we don’t just sell bikes—we build them around you.

We’re a boutique bike shop specializing in custom builds that reflect who you are as a rider. Whether you’re stacking miles through the sierras, racing crits, or exploring Nevada’s endless gravel, your bike should feel like an extension of your body and style. That experience starts the moment you walk in the door.

Your Ride, Your Way.

The heart of every custom build begins with a personal consultation—and it’s much more than just picking parts.

We take the time to understand you as a rider:

Your riding goals: Are you training for a gran fondo, racing road, or building your dream all-day gravel machine?

Your fit and body mechanics: We perform a fit-focused assessment, paying close attention to geometry, flexibility, contact points, and injury history. Comfort and performance are inseparable.

Your ride preferences: Do you like a snappy, aggressive feel? Or something more relaxed and stable for long days in the saddle?

Your aesthetic vision: Color schemes, frame finishes, custom paint, accent details—your bike should look as good as it rides.

This is a collaborative, rider-led process. We’ll walk you through everything from geometry charts to wheelset options, all in the context of your needs and the unique terrain of the Reno-Tahoe area.

No pressure. No assumptions. Just honest conversation and expert guidance.

Premium Brands, Handpicked for Performance and Style

We proudly work with a curated lineup of premium brands known for their innovation, craftsmanship, and ride quality:

ENVE – Elite carbon engineering with uncompromising attention to detail.

Orbea – Fully customizable road and gravel bikes with European roots.

Factor – High-performance, race-tuned bikes with cutting-edge aero design.

Colnago – Italian artistry and precision, steeped in cycling heritage.

Pinarello – Iconic design and performance straight from the World Tour.

Mosaic – Hand-built titanium frames from Boulder, CO—functional beauty, made to last.

Blackheart Bike Co. – Clean lines, minimalist design, and versatile geometry for real-world riders.

These aren’t off-the-rack bikes—they’re top-tier platforms waiting to be personalized around you.

Built to Fit. Built to Ride. Built to Last.

Once we’ve locked in your vision, we spec every component of your build, from drivetrain and wheelset to bar tape and bottle cages. We prioritize ride feel, longevity, and style—nothing is arbitrary.

Your bike is then hand-built right here in-store by our expert mechanics. Every bolt is torqued and every detail is obsessed over. Before you ever throw a leg over it, your bike is test-ridden, double-checked, and fully dialed.

From First Ride to Lifetime Ride Partner

Once your custom build rolls out of the shop, our job’s not done. We’re here to support your ride through seasonal maintenance, performance tuning, upgrades, and real-world feedback. Need a change in gearing for a new event? Want to tweak your cockpit after 1,000 miles? We’re here for you.

We also host group rides and community events—because the only thing better than a great bike is a great bike shared with good people.

Let’s Build Your Dream Machine

At Free Lap Collective, we’re not in the business of volume. We’re in the business of craftsmanship, connection, and next-level riding experiences. If you're ready to build something unique—and ride the hell out of it—we’d love to meet you.